Kit
Creator-focused email platform with a generous free newsletter tier and staged automation.
Our editorial assessment, based on the public sources listed below. Last reviewed .
- Task rank
- #12
- Tier
- A
- Score
- 77.9
Strengths
- Free plan up to 10,000 subscribers with product sales included
- Unlimited sends unlocked from the entry Starter tier
- Course builder and webinar hosting on higher tiers
Considerations
- A/B testing sits behind the $48+/mo Marketer plan
- SMS and transactional email are Enterprise-only
- 2025 price increase drew billing complaints
Price
Free plan; paid tiers scale with subscribers (~$80/mo at 10K)
Shown for reference — price is not part of the score.
Score breakdown
- Performance
- 78.0
- 55% of score
- Reputation
- 76.0
- 35% of score
- Recency
- 84.0
- 10% of score
The overall score combines these sub-scores using the weights shown. How we score →
Verification status
Each field carries its own re-verification date. Amber means older than 90 days — treat those figures as stale until re-checked.
- Pricing
- Benchmark
- Reputation
- Feature list
Checked against the sources listed below.
Sources
Alternatives in Email
- #1SuperhumanAScore 84.8High-velocity email experience featuring instant AI-powered replies and thread summarization.
- #2ShortwaveAScore 82.9AI-first email client that categorizes, summarizes, and schedules messages like a personal assistant.
- #11ActiveCampaignAScore 78.2A marketing automation platform with AI-enhanced features like predictive content for personalized campaigns.